- Current stage
- VALIDATION
- Hypothesis
- A simple printable ritual can help people start and finish goals that feel too large in a conventional to-do list.
- Validation goal
- Verify that visitors create and print a plan, then return to complete or create another one.
- Evidence collected
- A goal builder, printable layouts, templates, PRO flow, seasonal pages, and public goal-wall concept exist.
- Missing evidence
- Builder completion, print initiation, repeat visits, completed plans, and revenue.
- Exit criteria
- The create-to-print funnel is measured end to end for the core builder and one template.
- Continue criteria
- Visitors complete builds and initiate prints during the fixed review window.
- Kill criteria
- A measured builder produces no completed plans or print actions after usability issues are addressed.
- Double-down criteria
- Verified repeat use or paid actions accompany consistent create-to-print completion.
- Next experiment
- Test whether people who build a goal plan actually print it, and which goal templates they choose.
- Review date
- 2026-10-05 · planned
- Evidence freshness
- Stale · 2026-10-04