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Strategy · Evidence system

Validation Engine

Eight real products, each with a hypothesis, a bounded experiment, and criteria for what happens next.

Real products8
Plans recorded8
Stale evidence8
Evidence rule

Criteria are operating rules and planned thresholds. They do not claim that demand, revenue, conversion, or a Founder decision already exists.

Company record

Product validation frameworks

Evidence age uses the latest recorded product update or connected traffic sync. 0–14 days is FRESH, 15–30 AGING, over 30 STALE, and missing evidence UNKNOWN.

GROWTHSTALE
Current stage
GROWTH
Hypothesis
Useful tools and candid build notes can compound on one domain when each page solves a specific problem and the strongest clusters are measured and maintained.
Validation goal
Identify one content or tool cluster that earns repeatable search discovery and useful actions.
Evidence collected
A live site and a documented inventory of education, investing, website-operations, study, and decision tools.
Missing evidence
Current product-level traffic, repeat use, useful-action events, conversion, and revenue.
Exit criteria
One cluster has a verified traffic and useful-action baseline that can be reviewed over a fixed window.
Continue criteria
A measured cluster shows improving discovery or repeated useful actions without increasing portfolio sprawl.
Kill criteria
A cluster receives no meaningful discovery or useful actions after a defined measurement window.
Double-down criteria
One cluster produces repeatable useful actions and has a clear audience and distribution path.
Next experiment
Improve indexation and test whether the new majors pages attract meaningful search demand.
Review date
2026-10-12 · planned
Evidence freshness
Stale · 2026-10-04
VALIDATIONSTALE
Current stage
VALIDATION
Hypothesis
Clear English guidance paired with lightweight tools can help international users explore Chinese cultural systems with less friction.
Validation goal
Verify which major tool family attracts repeat use or sustained search demand.
Evidence collected
A live beta library covering zodiac, BaZi, feng shui, calendars, naming, and related tools.
Missing evidence
Reliable sitemap coverage, canonical consistency, tool-completion events, current traffic, and revenue.
Exit criteria
Each major tool family has a valid canonical path and at least one measurable useful-action event.
Continue criteria
One or more families earn verified impressions, visits, or completed tool interactions during the review window.
Kill criteria
A tool family has no verified demand and duplicates another maintained surface.
Double-down criteria
A tool family demonstrates sustained discovery and repeated completed interactions.
Next experiment
Find out which tool family earns repeat use, then focus the library around it.
Review date
2026-10-12 · planned
Evidence freshness
Stale · 2026-10-04
VALIDATIONSTALE
Current stage
VALIDATION
Hypothesis
People who value a credible Chinese identity will pay for a carefully explained naming package rather than accept an unexplained automatic translation.
Validation goal
Determine whether visitors move from free naming tools to a paid naming offer.
Evidence collected
Free tools, reference pages, pricing and refund pages, an order dashboard, and a PDF report workflow exist.
Missing evidence
Completed generations, pricing visits, checkout starts, transactions, conversion, and customer feedback.
Exit criteria
A fixed validation window ends with a complete funnel record and a documented decision.
Continue criteria
Visitors complete name generation and reach the pricing or order path during the fixed window.
Kill criteria
A properly instrumented window produces no qualified movement toward the offer.
Double-down criteria
Verified transactions or repeated high-intent order actions show demand for the naming package.
Next experiment
Run one fixed pricing window and learn whether free name generations turn into paid reports.
Review date
2026-10-05 · planned
Evidence freshness
Stale · 2026-10-04
VALIDATIONSTALE
Current stage
VALIDATION
Hypothesis
Situation-based guides and simple tools can serve international readers better than a conventional article archive alone.
Validation goal
Verify one high-intent etiquette cluster and learn which VIP offer it leads to.
Evidence collected
Situation-based guides and interactive cultural tools exist across business, gifts, dining, and customs.
Missing evidence
Cluster-level traffic, pricing-page visits, and a first paid VIP pass. Production source was verified against the main branch on 2026-10-02.
Exit criteria
One etiquette cluster has an indexation and traffic baseline and a measured path to the pricing page.
Continue criteria
The selected cluster earns verified discovery or tool use after technical cleanup.
Kill criteria
The selected cluster remains undiscoverable and unused after a full measurement window.
Double-down criteria
The cluster earns sustained high-intent discovery and measurable onward actions.
Next experiment
Learn which etiquette topics bring high-intent readers, then decide which VIP offer to lead with.
Review date
2026-10-12 · planned
Evidence freshness
Stale · 2026-10-04
VALIDATIONSTALE
Current stage
VALIDATION
Hypothesis
A focused guide with practical tools can become the starting point for travelers and home cooks who want to understand Chinese hotpot.
Validation goal
Choose one primary audience and verify a complete path from landing page to useful tool or guide action.
Evidence collected
A broad guide covers regional styles, broths, ingredients, sauces, equipment, restaurants, and technique.
Missing evidence
Primary audience, current traffic by section, and tool-use events. Production was verified against the main branch on 2026-10-02.
Exit criteria
One primary job and one measurable entry path are published.
Continue criteria
The selected audience completes useful guide or tool actions during the review window.
Kill criteria
The focused entry path produces no verified discovery or useful actions after a full measurement window.
Double-down criteria
One audience repeatedly enters through the focused path and completes a useful action.
Next experiment
Choose one primary audience — first-time diners or home cooks — and test whether a focused path earns repeat visits.
Review date
2026-10-19 · planned
Evidence freshness
Stale · 2026-10-04
VALIDATIONSTALE
Current stage
VALIDATION
Hypothesis
A simple printable ritual can help people start and finish goals that feel too large in a conventional to-do list.
Validation goal
Verify that visitors create and print a plan, then return to complete or create another one.
Evidence collected
A goal builder, printable layouts, templates, PRO flow, seasonal pages, and public goal-wall concept exist.
Missing evidence
Builder completion, print initiation, repeat visits, completed plans, and revenue.
Exit criteria
The create-to-print funnel is measured end to end for the core builder and one template.
Continue criteria
Visitors complete builds and initiate prints during the fixed review window.
Kill criteria
A measured builder produces no completed plans or print actions after usability issues are addressed.
Double-down criteria
Verified repeat use or paid actions accompany consistent create-to-print completion.
Next experiment
Test whether people who build a goal plan actually print it, and which goal templates they choose.
Review date
2026-10-05 · planned
Evidence freshness
Stale · 2026-10-04
VALIDATIONSTALE
Current stage
VALIDATION
Hypothesis
Small, focused interactions can reveal which cultural topics deserve deeper investment before they become part of a larger product.
Validation goal
Decide which unique experiments belong on the primary .com product and remove domain ambiguity.
Evidence collected
Lightweight zodiac, horoscope, festival, red-envelope, and kinship tools exist on an experimental surface.
Missing evidence
A canonical-domain decision, unique demand by tool, current traffic, and a time-bounded experiment result.
Exit criteria
Every unique tool has a keep, move, or retire decision and one canonical destination.
Continue criteria
A unique tool demonstrates verified demand that is not served by ChineseFortuneTools.com.
Kill criteria
The surface remains duplicative or cannot show unique demand by the review date.
Double-down criteria
A unique tool earns sustained use and has a defensible role separate from the primary product.
Next experiment
Decide whether the 2027 zodiac tools should stand alone or fold into ChineseFortuneTools.com.
Review date
2026-10-05 · planned
Evidence freshness
Stale · 2026-10-04
VALIDATIONSTALE
Current stage
VALIDATION
Hypothesis
A small, carefully verified library with useful tools will earn more trust than a large collection of lightly sourced tea pages.
Validation goal
Publish a minimum verified tea collection through the existing quality gate and measure use.
Evidence collected
A tea content model, draft publication checks, tea finder, calculators, search, and sitemap generation exist.
Missing evidence
A minimum live collection, confirmed image rights, current discovery, tool use, repeat use, and revenue.
Exit criteria
Two sourced tea profiles and one brewing lesson pass the production gate with cleared images and measurement.
Continue criteria
The minimum collection publishes reliably and earns verified discovery or tool use.
Kill criteria
Source or image-rights requirements cannot be met, or the measured minimum collection receives no useful activity.
Double-down criteria
Verified discovery and repeated tea-finder or calculator use justify expanding the sourced library.
Next experiment
Publish a small set of fully verified tea guides and see which ones readers actually use.
Review date
2026-10-19 · planned
Evidence freshness
Stale · 2026-10-04